Pet Ownership Aspects German Advertising Agencies Consider in Their Marketing Strategies

Animal-care businesses in Radolfzell am Bodensee sought the services of a Radolfzell website designer (Webdesign Radolfzel) when they shifted operations into e-commerce platforms. Animals, particularly dogs, are important in German culture that’s why it’s common for advertisers and brand owners to maintain a website that will appeal to animal lovers. That way, site visitors will know for sure that the people behind the  website genuinely cares about animals and their significance to humans.

animal companionshipAnimals, particularly dogs, are important in German culture that’s why it’s common for advertisers and brand owners to employ effective marketing strategies when promoting their products.

German communities are dog-friendly as evidenced by the latest statistical reports published by Statista. The report disclosed that from 2010 up to 2022, the pet dog population in Germany has doubled and reached a total of about 10.6 million canines living under human care.

In Germany, it’s common to see dogs accompanying their owners in hiking and cycling activities; or while strolling in public places like malls and restaurants. Oftentimes, pet parents talk to their animal companions, which is actually an effective way of nurturing the relationship between them.

Why Advertisers Harness Pet-Power Even for Non-Animal Products

Although pets are regarded as effective marketing tools to use in print and video commercials, working with animals has to stay within ethical conditions to ensure animal welfare is taken into consideration during photoshoots and filming of advertisements.

A related survey conducted by the American Marketing Association shows that featuring dogs and cats in advertisements has a positive impact on consumer buying behaviour. Pets tend to trigger feel-good emotions that make consumers more confident and optimistic when buying products for the first time.

Children growing up with dog companions are inclined to take on an active lifestyle and develop well in terms of social behavior, emotional outlook and cognitive processes of understanding things. \

Even senior citizens benefit from pet companionship as the presence of a dog conveys a sense of safety, while cats offer warmth and affection when they cuddle.

Important Aspects of Pet-Ownership in Germany

When keeping dogs as pets or companions in Germany there are certain rules and training aspects to observe and follow. Doing so helps keep the animals develop a fairly good, if not the best animal behavior. That being the case, advertising agencies in Germany take note of the need for consumers to find out the best choices available to them as pet owners.

Insurance as Requirement of Pet-Ownership License

German citizens are required to apply for a license as conditions to owning a dog as pet or companion. Part of the licensing requirement is the presentation of liability insurance coverage for their dogs. Failure to comply with licensing requirements will serve as grounds for disapproval of a dog-ownership license.

Veterinary Health Care

Veterinary health care is likewise a crucial aspect of pet ownership in Germany. Although pet care costs in Germany are quite expensive, veterinarians assure pet owners that their animals are receiving high quality vaccinations and medical care that animals normally need during their lifetime.

Pet Training Schools

training a dog to behaveTraining a dog to socialise in the community is an essential aspect of canine-ownership in Germany. Starting from their puppy stage, pet owners must introduce and encourage human interactions to help them adjust to people while growing up toward adulthood. Some owners even go to the extent of bringing their dog to obedience schools to ensure it develops into having the best canine behavior.