The business of offering pet products or services has grown tremendously now that the young pet owners of yester years have come of age as heads of households. Now more than ever, making one’s online pet business more visible in browser platforms is of utmost importance. While the population of pet owners continues to grow explosively, so do the number of online businesses vying to attract their attention through SEO keywords.
In 2018, the American Pet Product Association reported that nearly 85 million households in the US alone, own at least one pet; 62% of whom are millennials and Gen Zers. Additionally. technological advancements and social media have sparked greater interests in pet-ownership culture.
Aside from pet food and treats, fur parents are also paying greater attention to pet care, grooming, veterinary services, pet transport and even pet hotel accommodations. These are the kinds of pet enterprises that animal owners usually search for when needing to look for service-specific providers near them; or in places where they intend to visit or relocate with their pet.
Research Firm Offers Insights on Pet Business Keywords
Data gathered by leading research and consulting firm Kantar Public, showed that since the 1970s, the number of pet owners in the US has tripled; mainly as a result of improved financial capabilities. According to Kantar Public, it would be best for pet businesses to determine the potential target group on which to focus their SEO marketing activities and efforts.
Kantar’s data, offer insights on keywords to use to reach potential consumers of their pet products or services, Some examples include the following:
Most households that care for pets have children who need to learn about caring for others and in developing a sense of responsibility.
Pet owners belonging to the 40-49 age bracket are likely to own and care for more than one animal in their home.
While the proportion of the pet owner population is greater in rural areas than in urban locations, those living in cities and suburban areas are more likely to buy pet foods and other pet supplies from online stores. Those in rural areas find it easier to access providers of grooming and pet health care services within their community. Occasionally they conduct online search queries for special pet-related services or products.
The impact of using keywords to identify the location of one’s business, or age of target consumers should not be undermined. As a matter of fact, the first step in improving the visibility of one’s pet store by way of SEO is to perform a thorough keyword research.
Bear in mind that generally, pet owners use long-tail keywords when looking for a product or service they need for the animal in their care. Long-tail keywords are also called key phrases as they usually contain three or more words to best describe their search subject. Instead of typing in dog toys, savvy researchers are more specific; adding certain descriptions that serve as search filters: teething toys for puppies, chew toys for teething puppies, bacon-flavor bone toys, rainbow-colored ring bone toys.
To make certain that you’ll be using the best keywords as basic SEO elements of your website, use an online rank checker keywords tool.