Animal-care businesses in Radolfzell am Bodensee sought the services of a Radolfzell website designer (Webdesign Radolfzel) when they shifted operations into e-commerce platforms. Animals, particularly dogs, are important in German culture that’s why it’s common for advertisers and brand owners to maintain a website that will appeal to animal lovers. That way, site visitors will know for sure that the people behind the website genuinely cares about animals and their significance to humans.
Animals, particularly dogs, are important in German culture that’s why it’s common for advertisers and brand owners to employ effective marketing strategies when promoting their products.
German communities are dog-friendly as evidenced by the latest statistical reports published by Statista. The report disclosed that from 2010 up to 2022, the pet dog population in Germany has doubled and reached a total of about 10.6 million canines living under human care.
In Germany, it’s common to see dogs accompanying their owners in hiking and cycling activities; or while strolling in public places like malls and restaurants. Oftentimes, pet parents talk to their animal companions, which is actually an effective way of nurturing the relationship between them.
Why Advertisers Harness Pet-Power Even for Non-Animal Products
Although pets are regarded as effective marketing tools to use in print and video commercials, working with animals has to stay within ethical conditions to ensure animal welfare is taken into consideration during photoshoots and filming of advertisements.
A related survey conducted by the American Marketing Association shows that featuring dogs and cats in advertisements has a positive impact on consumer buying behaviour. Pets tend to trigger feel-good emotions that make consumers more confident and optimistic when buying products for the first time.
Children growing up with dog companions are inclined to take on an active lifestyle and develop well in terms of social behavior, emotional outlook and cognitive processes of understanding things. \
Even senior citizens benefit from pet companionship as the presence of a dog conveys a sense of safety, while cats offer warmth and affection when they cuddle.
Important Aspects of Pet-Ownership in Germany
When keeping dogs as pets or companions in Germany there are certain rules and training aspects to observe and follow. Doing so helps keep the animals develop a fairly good, if not the best animal behavior. That being the case, advertising agencies in Germany take note of the need for consumers to find out the best choices available to them as pet owners.
Insurance as Requirement of Pet-Ownership License
German citizens are required to apply for a license as conditions to owning a dog as pet or companion. Part of the licensing requirement is the presentation of liability insurance coverage for their dogs. Failure to comply with licensing requirements will serve as grounds for disapproval of a dog-ownership license.
Veterinary Health Care
Veterinary health care is likewise a crucial aspect of pet ownership in Germany. Although pet care costs in Germany are quite expensive, veterinarians assure pet owners that their animals are receiving high quality vaccinations and medical care that animals normally need during their lifetime.
Pet Training Schools
Training a dog to socialise in the community is an essential aspect of canine-ownership in Germany. Starting from their puppy stage, pet owners must introduce and encourage human interactions to help them adjust to people while growing up toward adulthood. Some owners even go to the extent of bringing their dog to obedience schools to ensure it develops into having the best canine behavior.
The business of offering pet products or services has grown tremendously now that the young pet owners of yester years have come of age as heads of households. Now more than ever, making one’s online pet business more visible in browser platforms is of utmost importance. While the population of pet owners continues to grow explosively, so do the number of online businesses vying to attract their attention through SEO keywords.
Long-tail keywords are also called key phrases as they usually contain three or more words to best describe their search subject. Instead of typing in dog toys, savvy researchers are more specific; adding certain descriptions that serve as search filters: teething toys for puppies, chew toys for teething puppies, bacon-flavor bone toys, rainbow-colored ring bone toys.